Investors like Jay-Z and Google have taken notice of the growing rent-to-own market — but could it be your path to homeownership?
When you lease a car, you’ll be given an option at the end of the rental term to buy it or move on to a new vehicle. It works great for car owners, so why not apply this principle to homeownership? Investors certainly seem to think there’s something to the concept. A number of startups in the lease-to-own, or rent-to-own, category have been catching the attention of big players like Jay-Z’s venture capital arm of Roc Nation, the National Association of Realtors’ Second Century Ventures and Google Ventures (GV). Browse Suits For Men At Macy's - Unbelievable Savings At Macy's Ad Macys Two companies, Landis and Divvy Homes, have raised tens of millions of dollars i funding over the last year. And another big name in the sector, Home Partners of America, was acquired by alternative investment firm Blackstone in 2021 for $6 billion. Market research published at the end of 2022 shows that the $10 billion rent-to-own industry is projected to grow over the next five years to be wort